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Banner advertising

Targeted | Flexible | Control | Insights

Pricing

Pricing is easy (CPM based), you pick the price depending on your targeting needs. You can adapt it any time during the campaign.

Popular packages:

All settings can be modified according to your specific needs and budget.

Awareness
6000
Impressions/day

(max per day)
30 days=180K views|90 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Standard
4000
Impressions/day

(max per day)
30 days=120K views|90 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Priority
4000
Impressions/day

(max per day)
30 days=120K views|114 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Fill the gaps
10000
Impressions/day

(max per day)
30 days=300K views|90 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup

For global long term campaigns you can pick lower CPMs/Priority. For targeted and short term campaigns pick higher priority campaigns.

Banner Dimensions

Industry standard high resolution banners are supported:

Note: You can pick and choose which dimensions you upload (only 1, a few or even all). Multiple variants of the same size are allowed.

Examples

160x600px banner (showing a 320x1200px image)

A few examples of our 4 banner sizes including the high-resolution banner artwork.
Click the image to see the double sized image to support high resolution screens:


728x90px banner (showing a 1456x180px image)

300x250px banner (showing a 600x500px image)

300x100px banner (showing a 600x200px image)

Banner targeting (optional)

Targeting is flexible and can be specified on a per banner basis.

Geo targeting:Show specific banners worldwide or only to visitors from specific countries
Section targeting:
Main pages Home | Newsfeed | Updates | Search | Mates Database Kits | Paints | Books | Magazines Other Events | Shops | Brands | Topics
Category targeting:
Aircraft Jets | Propeller | Helicopters | Gliders | Airships Vehicles Tanks | Tank destroyers | APC/IFV's | Armoured cars | Self-propelled artillery | Trucks | Trailer | Cars | Busses | Motorcycles | Carriages | Utility Guns Cannons | Howitzers Ships Aircraft carriers | Battleships | Cargo ships | Corvettes | Cruisers | Destroyers | Fast attack crafts | Fishery vessels | Frigates | Landing crafts | Mine warfare vessels | Motorships | Passenger ships | Sailing ships | Ships of the line | Submarines Trains Freight wagons | Locs (Diesel) | Locs (Electricity) | Locs (Steam) | Passenger coaches | Rail cars Missiles Air-to-air missiles | Air-to-surface missiles | Antiship missiles | Surface-to-air missiles | Surface-to-Surface missiles Science Fiction Other | Battlestar Galactica | Maschinen Krieger | Space: 1999 | Star Trek | 2001: A Space Odyssey | Star Wars | Babylon 5 | Gundam | Macross | Warhammer 40K | Front46 | Zoids Humans Human Body Parts | Humans | Humans (Ancient history 3000BC-500AD) | Humans (Contemporary) | Humans (Early Modern Period 1500-1750) | Humans (Interwar period 1918-39) | Humans (Late Modern 1750-1914) | Humans (Middle Ages 500-1500) | Humans (World War I) | Humans (World War II) Fiction Anime | Comics | Manga | Marvel | Superheroes | Movies | TV Series | Fantasy Space Space Infrastructure Buildings | Fortifications | Landmarks | Radars | Transport Firearms Ammunition | Firearms (dont use) | Flamethrowers | Grenade launchers | Machine guns | Pistols | Recoilless rifles | Revolvers | Rifles | Shotguns | Submachine guns Hobby Material Tools | Bits & Pieces Expositions Expositions Generic
Scale targeting:
Popular 1:35 | 1:72 | 1:48 | 1:32 | 1:25 | 1:24 | 1:20 | 1:18 | 1:12 | 1:144 | 1:350 | 1:700 ...
Banner Limits:The same user will see your banner maximum 25 times a session.

 

Quickstart packages

Some popular predefined packages, all settings can be modified by yourself afterwards (even during the campaign) according to your specific needs and budget.

Awareness campaigns
Awareness
3000
Impressions/day

(max per day)
30 days=90K views|45 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Awareness
4000
Impressions/day

(max per day)
30 days=120K views|60 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Awareness
6000
Impressions/day

(max per day)
30 days=180K views|90 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Awareness
8000
Impressions/day

(max per day)
30 days=240K views|120 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Standard campaigns
Standard
3000
Impressions/day

(max per day)
30 days=90K views|67.5 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Standard
4000
Impressions/day

(max per day)
30 days=120K views|90 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Standard
6000
Impressions/day

(max per day)
30 days=180K views|135 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Standard
8000
Impressions/day

(max per day)
30 days=240K views|180 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Priority campaigns
Priority
3000
Impressions/day

(max per day)
30 days=90K views|85.5 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Priority
4000
Impressions/day

(max per day)
30 days=120K views|114 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Priority
6000
Impressions/day

(max per day)
30 days=180K views|171 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Priority
8000
Impressions/day

(max per day)
30 days=240K views|228 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
High Priority campaigns
High priority
3000
Impressions/day

(max per day)
30 days=90K views|103.5 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
High priority
4000
Impressions/day

(max per day)
30 days=120K views|138 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
High priority
6000
Impressions/day

(max per day)
30 days=180K views|207 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
High priority
8000
Impressions/day

(max per day)
30 days=240K views|276 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
Fill the gaps campaign
Fill the gaps
6000
Impressions/day

(max per day)
30 days=180K views|54 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup
Fill the gaps
8000
Impressions/day

(max per day)
30 days=240K views|72 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup
Fill the gaps
10000
Impressions/day

(max per day)
30 days=300K views|90 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup

Key advantages

Scalemates
Typical website
Smart targeting
Topic/Scales/Section/Geo
No targeting options
Focussed exposure
2-5 banners per page
4-15 banners per page
Cross device
Mobile/Tablet/Desktop
Desktop
Crisp HD banners
High resolution
Standard resolution
Multi-banner campaigns
Multi banner & multi-size
1 banner per campaign
Self serviceable
With instant changes
Detailed reporting
Real CPM pricing
Fixed montlhy fee
Short campaigns
1 Hour
1 Month
Choose your price
Pay upfront

Billing

Payment

VAT

Extra background

Your CPM rate defines the priority of your campaign, the priority is used in a weighted algorithm to decide which ad we display when multiple campaigns compete for the same targeting. The higher the priority the higher the share for competing targets.

The competition only happens when there is not enough space. Eg. A high priority campaign only targets 20% of the available slots. This means that for the other 80% you can get full coverage with the lowest priority.

CPMPriorityLabel
0.30 EUR1Very low
0.50 EUR2Low
0.75 EUR3Standard
0.95 EUR5Priority
1.15 EUR7High priority
1.35 EUR10Top priority

Example 1
 Campaign ACampaign BEmpty ads
Priority:170
Target:100%100%0%
Win rate:12.5%87.5%0%

Example 2
 Campaign ACampaign BEmpty ads
Priority:130
Target:100%100%0%
Win rate:25%75%0%

Example 3
 Campaign ACampaign BEmpty ads
Priority:130
Target:100%60%0%
Win rate:40%60%0%

Example 4
 Campaign ACampaign BEmpty ads
Priority:130
Target:34%13%0%
Win rate:34%13%53%

Best practices

Statistics January 2020

Google Analytics

  • Monthly Pageviews: 4,298,676
  • Monthly Visits: 1,038,009
  • Monthly Unique Visitors: 435,128
  • Avg. Visit Duration: 3m 14s

External rankings

  • Alexa Traffic Rank: 106,638
  • Google Pagespeed: 100/100
Best ranked scale modeling website globally

Contact us

If your products are interesting to the audience of scalemates.com and wish to explore advertising opportunities, please reach out to us:

Reach out » Partner registration

Thank you, looking forward to be part of your next successful advertising campaign
Tim Vereecke

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